#AIAOneBillion

AIA One Billion

Engaging one billion people to live Healthier, Longer, Better Lives By 2030

Join The Journey

For more than a hundred years, AIA has made significant effort in positively impacting the lives of customers and communities across Asia. To continue the strive for healthier, longer, better lives AIA is starting a movement that reinforces our Purpose, with the AIA One Billion initiative.

Reinstating our Brand Purpose to helping people lead healthier lives, our ambition is to engage and influence a billion people by 2030. Our mission is to bring our Purpose to life by translating it into reality, working together to create a more sustainable future for everyone. We are excited to make progress towards a greener and healthier future. We want to invite you to join us in this journey towards Healthier, Longer, Better Lives.

Why have we set ourselves this ambitious goal?

Increasing lifestyle-related diseases

In recent years, while populations in Asia have grown in wealth and affluence, lifestyle-related diseases have also increased, accounting for more than 70 per cent of all deaths¹. Modifiable factors such as physical inactivity, poor nutrition, smoking and excess alcohol consumption have fuelled the rise of non-communicable diseases² (NCD), such as cancer, diabetes, respiratory and heart disease, as well as mental conditions and disorders.

Increasing morbidity and mortality

At the same time, the environment is increasingly identified as a significant cause of disease with research linking NCDs with environmental factors. We also know that Asia is particularly affected by climate change. The World Health Organization and the United Nations Intergovernmental Panel on Climate Change have warned that climate change will increase morbidity and mortality in this region³.

Altogether this is a critical situation that threatens to cripple public healthcare with rising rates of morbidity and mortality and represents a humanitarian crisis for the entire life insurance industry, for society, and for all people living in the communities in which AIA operates across Asia.

Join us to take action today

By taking action today to actively engage people to embrace healthier lifestyles and secure a healthier planet, the AIA One Billion initiative further delivers on our commitment to create a more sustainable future for everyone in society.

Through partnerships, events, community programmes and campaigns, we will educate, inspire and support our communities to improve people's physical, mental and environmental wellness while championing financial inclusion.

_{1. WHO 5 5 70 Framework. Noncommunicable diseases}

_{2. WHO Noncommunicable diseases in SEARO}

_{3. Climate change and health (WHO)}

Through the AIA One Billion initiative, we will strive to improve

Physical health

Through support, motivation and social engagements, we are taking the needed steps to prevent illness and disease. Providing communities with access to quality healthcare services that directly improve their health.

Physical health

Mental health

Across the region, the COVID-19 pandemic has exponentially increased the number of people experiencing anxiety, depression and other mental issues.

Mental health

Across the region, the COVID-19 pandemic has exponentially increased the number of people experiencing anxiety, depression and other mental issues.

Environmental health

As Asia is particularly affected by climate change, and the environment has been identified as a significant cause of disease – Through AIA One Billion, we strive to raise awareness of the risks posed by climate change.

Environmental health

Financial inclusion

Through our focus on protection, prevention and personalised propositions, we aim to reduce the burden of medical expenses. By improving financial literacy among the underprivileged across all markets.

Financial inclusion

AIA One Billion stories

Syafiqah Nawawi's story
AIA Consultant

"Take care of your body, be it nutrition, adequate rest or cultivating an active lifestyle, because if you don't, who else would?"

Tay Jin Li's story
Head of Product Propositions & AIA Vitality, AIA Singapore

"Take a leap of faith; witness the profound enrichment and blessings in your life as you generously give and love others unconditionally."

Sangye Quek's Story
AIA Consultant

"Focus on your purpose, and any challenges won't be hard to deal with."

Damien Tan's story
Chief Executive Officer, AIA Financial Advisers

"Balance isn't merely juggling life's demands; it's the art of harmonising them to create a symphony of fulfilment."

Koo Chung Chang's story
Chief Financial Officer, AIA Singapore

"It was tough at the beginning as I couldn't even finish 2km without stopping! But I persevered!"

"Reluctant to go on medication, I changed my lifestyle by getting active and changing my diet."

Melita Teo's story
Chief Customer and Digital Officer, AIA Singapore

"Start small, persist and enjoy the process."

Wong Sze Keed's story
Chief Executive Officer, AIA Singapore

"I am passionate about my job because it allows me to help and inspire many people lead healthier, longer, better lives."

"I am a firm believer in enabling positive work-life choices as this balance gives me a reason to wake up and get excited about what lies ahead for me in life and at work."