tokidoki X AIA Better Lives Charity Run, an immersive and interactive charity fitness experience with tokidoki, encouraged participants toget active and lead a healthy lifestyle.
Participants collected character badges and improved their wellbeing by clocking various distances to unlock fantastical tokidoki islands and their stories.
From 17 December 2021 to 31 January 2022, 1752 participants got active at their convenience while connecting with the AIA Better Lives Fund community, and made a real and positive impact on the lives of beneficiaries.