AIA wraps up '90 years in Singapore' celebrations with South East Asia's first tokidoki-themed run - tokidoki X AIA Better Lives Charity Run to reinforce its commitment to positively impact the lives of future generations, ensuring Healthier, Longer, Better Lives for all
Singapore, 2 November 2021 – AIA Singapore today announced the launch of AIA Better Lives Fund, an initiative that aims to raise funds to support disadvantaged children, youths and their families. The funds raised will go toward creating greater access and opportunities for education, growth and development.
Administered by Community Chest, the fundraising and engagement arm of the National Council of Social Service (NCSS), AIA Better Lives Fund aims to raise its first S$1 million within the first year. The Fund will support AIA Singapore's longstanding adopted charity partners – Children's Wishing Well and VIVA Foundation for Children with Cancer – through Community Chest, and may include other charities over time, with a view to reach out to even more children and families in need.
With investments in environmental, social, and governance a business priority, AIA Singapore has also pledged to make positive contributions not only to the health of Singaporeans and the wider community, but also the environment. In April this year, the company launched its green pledge of S$5 million to the National Parks Board's (NParks') registered charity, Garden City Fund, to plant trees in Singapore's parks and nature reserves over the next five years – the largest contribution by an organisation to NParks' OneMillionTrees movement to build a more sustainable society for families and future generations.
Having served generations of Singaporeans for 90 years, AIA Singapore has played a leading role in securing healthier futures for individuals, families and communities in Singapore. Ms Wong Sze Keed, Chief Executive Officer of AIA Singapore, adds, "Our brand purpose of enabling people to live healthier, longer, better lives guides everything we do to shape a sustainable future for the communities we serve, so we can create long term value for all stakeholders. We are passionate about helping those less fortunate in our community to improve their quality of life. We remain steadfast in our commitment to build an inclusive Singapore for generations to come, continuously supporting causes and initiatives that enrich lives and fulfil dreams for everyone."
"We are delighted to be the designated philanthropic partner of AIA Singapore in this meaningful initiative. Their commitment and support will empower individuals and help build stronger families, bringing us closer to realising our vision of a caring and inclusive society for all. We look forward to more collaborations to support communities-in-need," said Ms Charmaine Leung, Managing Director of Community Chest.
First fundraising initiative for AIA Better Lives Fund: tokidoki X AIA Better Lives Charity Run
In support of AIA Better Lives Fund, AIA Singapore will host South East Asia's first tokidoki-themed run - tokidoki X AIA Better Lives Charity Run from 17 December 2021 to 31 January 2022.
AIA Singapore is partnering with tokidoki, a global pop-culture and lifestyle brand that has amassed a huge following since its debut in 2005, to rally individuals and families to collectively create a far-reaching impact for the Fund's beneficiaries. Inspired by tokidoki's characters, the charity run will feature unique tokidoki's Better Lives stories to reach and engage the fanbase in relevant and meaningful ways.
