In celebration of Singapore's 59th birthday, AIA will offer six months of complimentary holistic insurance coverage for critical illness and mortality as well as complimentary teleconsultations to individuals who successfully sign up in August.
SINGAPORE, 25 JULY 2024 – AIA Singapore today announced that as part of its national day celebration, it will offer six months of complimentary holistic insurance coverage, including critical illness (CI) and mortality coverage due to sickness and accident as well as complimentary teleconsultations1 with WhiteCoat. This will be made available to all Singaporean residents2, limited to the first 15,000 sign ups starting on August 5.
AIA Singapore aims to tackle concerning protection gaps in Singapore with a significant 74% gap in CI coverage3 and 21% gap in mortality protection4 as well as help Singaporeans better achieve holistic wellness. By offering complimentary coverage, AIA Singapore hopes to strengthen the nation's social compact and ensure more Singaporeans have access to financial security during critical times, while also enhance their insurance financial literacy so that they can proactively take charge of their underinsurance gap.
This initiative aligns with AIA Singapore's ongoing commitment to enabling individuals and families to live "Healthier, Longer, Better Lives". The complimentary coverage will provide essential and holistic protection against unforeseen circumstances such as CI as well as death due to sickness and accident. Customers will also have access to telemedicine services at the comfort of their homes.
Additionally, this complimentary holistic insurance coverage complements AIA Health360 - built upon four key pillars Plan Well, Protect Well, Be Well, Live Well, which goes beyond basic insurance and offers a range of financial planning and digital tools, such as AIA+ and AIA Plan360, as well as compelling insurance solutions covering health, wealth and lifestyle protection needs to ensure individuals achieve their desired lifestyle, at every stage of life.
Irma Hadikusuma, Chief Marketing and Proposition Officer, AIA Singapore, said, "This initiative follows the success of our flagship protection products such as AIA Guaranteed Protect Plus (IV), AIA Pro Lifetime Protector (II) and AIA Ultimate Critical Cover, which reflects our commitment to bridge the protection gap and convince more people to take action to protect themselves and their families. We are eager to play a larger role in improving the holistic well-being of our society and contribute to a more resilient and thriving Singapore that lives Healthier, Longer, Better Lives."
A study commissioned by AIA Singapore5 highlighted a concerning one in four respondents reported that their family member suffered from cancer, lacked a CI plan to rely on during such critical times. When faced with a critical illness, being inadequately protected can put a financial strain on both the patient and their family members.
