- Companies which create value for society enjoy positive feedback loops which improve their ability to recruit and retain talent, innovate and adapt, and win new customers. This gives them a competitive advantage and a strong social licence to operate, allowing them to deliver enduring growth.
- In turn, only companies that operate successfully over long periods have the opportunity to make a lasting difference for society. Profits should not be a company's primary goal, but they are a necessary condition for delivering on its purpose.
About Baillie Gifford
Founded in Edinburgh in 1908, Baillie Gifford is one of the United Kingdom's largest independent investment management firms, currently investing US$293 billion (as of September 2024) on behalf of a diversified global client base, remaining a privately-owned partnership throughout.
The absence of outside shareholders is a crucial foundation which naturally aligns Baillie Gifford's interests with the best long-term interests of their clients and creates stability amongst key personnel, who typically work at Baillie Gifford for decades.
The Global Quality Growth fund, which Baillie Gifford sub-manages for AIA, looks for companies that are sustainable in both sense of the word, i.e. Enduring Growth – those that can deliver sustained earnings growth over long periods of time, and Enduring Good – those that are creating value for society as they grow.
Over the long term, Enduring Growth and Enduring Good are mutually reinforcing:
The stronger the virtuous circle, the more excited the company's long-term prospects are – which the portfolio aims to benefit from.
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